As REI Annual Member Meeting draws to a close, 110,000+ customers demand action on PFAS

As REI Annual Member Meeting draws to a close, 110,000+ customers demand action on PFAS

Customers to REI: Ask to Increase PFAS Chemicals!

In one month, the REI Co-op will hold its annual member meeting, which “offers the opportunity for co-op members to hear from the board of directors and senior leadership team.” The meeting will be held virtually and company leadership team presented by its members. And the biggest question we — and the more than 110,000 REI customers — have for REI CEO Eric Artz:

When will REI ban PFAS “Forever Chemicals” in the products it sells?

PFAS in outdoor gear remains a growing concern. Over the past few months, REI members and customers have signed petitions and sent e-mails to REI CEO Eric Artz and the board demanding action on the PFAS crisis. Recent testing identifies PFAS chemicals in popular rei brand jacket, Including chemicals banned for manufacture in the United States and the European Union.

And just last week, NRDC, Fashion FWD, and the US PIRG Education Fund released a new Achievement: Ranking the 30 top retail and outerwear brands on their policies to address PFAS. While REI competitor Patagonia earned a ‘B’, the highest grade among all outdoor apparel brands surveyed, REI earned an ‘F’. If other major outdoor brands like Patagonia and eager PFAS can act, of course REI can too.

So far, REI has not meaningfully responded to growing calls for leadership on the PFAS public health crisis. REI has taken few small steps, but we expect them to meet or exceed Patagonia’s commitment. Earlier this week, REI released its 2021 Annual Impact Report, which did not include any new initiatives to address the escalating PFAS crisis. For a company with such a strong commitment to sustainability and the outdoors, it’s surprising that the cooperative hasn’t yet taken enough action to address the chemicals that pollute drinking water and even breast milk and those who contribute Climate change,

company is proud to say That “REI is a different kind of company. As a co-operative, we put profit before profit and act in the long-term interests of our members and the community.” leave behind a toxic trail PFAS pollution is not in the long-term interest of its members, communities or the environment.

With great market power comes great responsibility. This week REI announced that it has generated $3.7 billion in revenue for 2021 42% increase over 20202 And a record for the company. It is the responsibility of REI to leverage that market power to take PFAS out of the products it sells.

With the REI member meeting only a month away, REI will have to answer the call to action of its customers, members and more. 100 local, state and national environmental and public health groups who are urging REI to move the outerwear industry away from PFAS.

As a value-driven cooperative, will REI heed the call for change in its upcoming member meeting?

Tell REI: Stop Leaving Toxic Traces of Pollution

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